#009. The Premium Margin Edge: Build More Profit With Fewer Orders
Are you chasing more orders when you should be increasing your Average Order Value? Discover why Lean founders build premium, high-margin offers instead of relying on volume.
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#008. The Supplier Edge: How Strong Partnerships Protect Your Ecommerce Margin
One supplier conversation saved me $600 before I sold a single product. Years later, relying too heavily on one excellent factory brought part of another business to a complete stop. Both experiences changed how I evaluate suppliers before an offer ever reaches the customer.
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#007. The AI Edge: Build a Better Ecommerce Brand With Less Complexity
I built ecommerce stores before generative AI existed. Now I use it every day, but not simply to produce more content. The biggest advantage I’ve found comes from asking AI a very different question.
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#006. Escape the Dropshipping Trap: Build a Brand You Own
I still believe dropshipping is one of the most resourceful ways to test an offer. But I’ve learned that proving customers will buy is only part of the decision. The expensive mistake happens when the product has nowhere sensible to go next.
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#005. Founder Blind Spots: How Finding What You Miss Unlocks Real Growth
Could the problem you’ve been trying to solve for months be the wrong one? Discover how identifying your biggest blind spot can unlock real ecommerce growth.
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#004. The Ecommerce Evolution: From Dropshipping to a Minimum Viable Brand
I’ve used dropshipping to test products without risking thousands in upfront inventory. But the most important decision comes after the offer converts, and it’s where many become stuck.
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#003. The Control Edge: Build an Ecommerce Business You Actually Own
I was having lunch with my family in France when my $35,000-a-month store suddenly dropped to zero. What happened next changed what business ownership means to me.
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#002. Why Chasing Revenue Keeps You Broke: PROFIT Sets You Apart
My silk scarf store gave me my first €1,000 day and proved the model could work. Other stores made sales but left little behind. What separated them?
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#001. Build Less, Profit More: The Winning-Margin Ecommerce Model
Discover what burning out forced me to see about the ecommerce business model I was using and how you can avoid wasted years of wasted money, time and energy.
